Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic
Today, 55% of businesses invest in professional search engine optimization (SEO) services. Before your company even considers SEO services, though, it’s critical to answer these two questions. What are SEO services, and what should an SEO company’s services include?
Keep reading to learn about the meaning of SEO services, plus what to expect when hiring an SEO agency. If you have questions related to our company’s SEO plans, you can contact us online or call us.
SEO services are search engine optimization services offered by an agency, freelancer, or consultant that optimize your site for SEO so you can capture more traffic and revenue from search. Most SEO plans will include on-page, off-page, and technical SEO, though some focus on specific areas, like off-page SEO.
Investing in SEO services offers several benefits. A few examples include:
Get help in specialized areas of SEO, like off-page, local, and technical SEO.
Outsource ongoing SEO tasks, like keyword research, content creation, link building, and more.
Access software for monitoring rankings, tracking return on investment, and more.
Overall, services from an SEO agency help you implement (and maintain) an SEO strategy, as well as track and monitor your organic search performance. The best part? You get more time in your day to focus on the projects that need your attention.
In the years since search engines like Google and Ask Jeeves launched, search engine algorithms have undergone numerous updates and innovations. That’s why many SEO companies offer specialized SEO services, helping businesses in specific (and competitive) industries succeed.
A few examples of some of the most common SEO marketing services include.
For many companies, traditional SEO services provide everything you need to succeed. If you’re a local or ecommerce store, however, local and ecommerce SEO services offer a competitive advantage that can maximize the impact of your SEO strategy.
In some cases, search engine optimization services will focus on specific areas of SEO, like:
On-page SEO, which focuses on optimizations related to your website, like your title tags, content, and more
Off-page SEO, which focuses on optimizations related to your online presence, like your website’s backlinks
Technical SEO, which focuses on optimizations related to your website’s backend, like your page speed, site architecture, and more.
Since SEO requires on-page, off-page, and technical SEO to succeed, it’s uncommon for companies to invest in these services. Most will opt for full-service SEO plans, which include on-page, off-page, and technical SEO because these plans provide you with an all-in-one solution so you can focus your time elsewhere.
Every organization’s marketing budget is different, but these tips can help you build an SEO budget:
Avoid cheap SEO plans- These services usually advertise themselves as “cheap” and tend to have price points under $500 per month. They also tend to underdeliver (or not deliver at all) when it comes to promised deliverables or results.
Plan for ongoing vs. one-time SEO- Search engine optimization is an ongoing strategy — a continuous investment in SEO will help your business generate a greater return on investment. So, when budgeting for SEO services, plan on an ongoing vs. one-time investment.
Brainstorm SEO goals- When you understand what you want from SEO, whether more rankings or more revenue, you can use that information to find an SEO partner that aligns with your goals. iShore, for example, is an SEO service provider that focuses on driving revenue for its clients.
Prices for SEO services depend on several factors, including your goals, aggressiveness, and SEO agency. On average, monthly SEO plans cost $1500 to $5000 per month, while hourly SEO costs $100 to $300 per hour. Request a custom quote from an SEO service provider for the most accurate SEO rates.
Check out our website to browse our SEO plans for an in-depth look at what SEO services should include. If you have questions or would like a free, no-obligation quote for a custom SEO strategy, contact us online or call us.