A user-friendly website is one that appears professional and is simple to browse for anybody who sees your website, including people with special needs. The concept underlying this procedure is known as usability, which simply implies that the website is easy to use and guides the user to the appropriate information as quickly as possible.
Websites have grown into much more than just text and information on a single page. Today's users want your website to educate them, provide quality, and provide an easy, comfortable overall experience. The look of your site, as well as the location of your CTAs, may all influence how long visitors remain on your page. Fortunately, improving the usability of your website is simple.
In this blog, I’ll show you five ideas to get you started on making your website more user-friendly.
Take the time to find out what your frequent visitors want to see on your page. Getting direct feedback from your target audience will help you identify missing parts that you might not see on your own. Users frequently know exactly what they dislike about a website. It is your responsibility to transform those negative remarks into positives by improving any elements that your visitors detest.
When you put the user at the center of your design and content, your site will become more user-friendly by default. A few years ago, ESPN.com solicited feedback from their frequent visitors on what they should include in their homepage revamp. They listened, implemented several of the suggestions, and experienced a 35% boost in income.
Web users want your site to load quickly, even on mobile devices. About half of them say they expect a website to load in two seconds or less and will quit it if it doesn't within three seconds. When it comes to keeping people on your site so they can decide if they want to do business with you, speed does matter.
There are various tools available to check your site speed, such as Pingdom and Google's Page Speed Insights. These sites will also provide you with advice on how to speed up your website. Checking your server's performance and optimizing any graphics are two basic things you can do to get started.
When a site visitor arrives at your page, they expect to get the information they need to make an informed choice about your product or service. If the visitor needs to search for this information, they may conclude that you are hiding something or become annoyed and depart for a competitor's website. The more detailed and easily available information you can provide on what you have to offer, the better.
When a visitor arrives at a website, they frequently go to the navigation bar to familiarise themselves with the page. The navigation bar is necessary since it accompanies the site visitor throughout their trip to your site and acts as a tool for returning to the landing page.
Simultaneously, you should restrict the number of categories in your navigation bar so that it doesn't become unduly bulky—it should also be in the same spot on every page. A/B tests your bar by experimenting with alternative placements, tab configurations, and even text. This will inform you of what your users prefer and what works best for your website.
Remember that a large portion of consumers now browse websites using mobile devices. About 80% of internet users have smartphones, and they use them increasingly often to access the web as data prices fall and unlimited data plans become the norm.
Having a responsive layout becomes even more important in light of this. Does your website appear excellent on mobile and desktop? It isn't required to have the same appearance. More importantly, mobile visitors need to be able to navigate the website without constantly having to zoom in and out.
These five improvements will immediately make your website more user-friendly, but regular updates are the secret to a successful UX. Asking your clients what tools they would find helpful will help you add those to your website. Keep in mind that tools suitable for a blog will be different from those good for an e-commerce site.
Test everything and make an effort to view your website from the viewpoint of your intended audience. Your website will eventually become simpler to use for your specific site visitors, which might result in increased sales or new clients.