Pay Per Click Services

Pay Per Click or PPC advertising is the most favored digital tool for quick conversion and increased visibility. iShore is a Pay Per Click Service company in India and we provide custom advertising solutions to brands for leads generations, sales and increased web traffic.

Pay Per Click Services

At we at iShore offers a comprehensive suite of PPC services to help you achieve your business goals. Our team of experienced professionals has extensive knowledge and expertise in crafting effective ad strategies that can maximize ROI and drive conversions.

Our services include keyword research, competitor analysis, ad creation, budget management, and optimization of campaigns. We also provide detailed reporting so you can have a clear view of the performance of your campaigns.

Pay Per Click Services– Start Selling In The Right Way

Pay Per Click or PPC is currently one of the most popular forms of online advertising which helps you to achieve quick results in a short span of time. PPC can directly place your website link at the top of the search engines results. You pay only when a customer clicks on it. The audience is highly targeted and you can almost always make a sale. We, at iShore, are here to help you to formulate the right strategy and put out the best ads.

Services we offer

PPC enables a controllable, targeted and cost-effective medium to rank higher on Google. We optimize campaigns and drive revenue for you through smart data-backed decisions.

Search Ads

Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.

Display Ads

Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.

Social Ads

Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.

Remarketing Ads

Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.

Google Shopping Ads

Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.

In-stream Ads

In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.

Gmail Sponsored Promotions (GSP)

Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.

Local Services Ads

Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.

Amazon PPC Ads

Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform's key locations. At iShore, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.

Increase Relevant Traffic, Get Leads And Better Sales

Pay Per Click or PPC advertising is the most favored digital tool for quick conversion and increased visibility. iShore is a Pay Per Click Service company in India and we provide custom advertising solutions to brands for leads generations, sales and increased web traffic. Google Adwords PPC advertising is an unbeatable digital marketing service for increasing a brand’s visibility and enhancing its conversion rates. This dependable marketing technique involves keyword bidding process for promoting your products and services on other websites.

Setup Process

When we first talk with new companies, they always ask how we plan to onboard their account. So, here’s how we do it:

iShore prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.
Our first step is to always assess and evaluate the current condition of the PPC account we’re taking over. iShore has created a custom PPC account audit process and checklist based on years of analyzing accounts. This audit helps us shine light on low hanging fruit opportunities, as well as points out potential red flags. We breakdown the current account to learn as much as we can from past performance, and then benchmark all KPIs as a baseline.
It’s important to start things off on the right foot. Every new client receives a kickoff meeting with the full team to review our timeline and walk through each step of the setup process. We also use this meeting for discovery where we review completed questionnaires.
If we’re running a search campaign, our next step is perform keyword research (based on any missing opportunities found in the audit). We break our proposed new keyword list down into groups and submit back to the client for approval before inputting keywords into the account.
This step includes optimizing all the various account settings, such as: Campaign setup, Ad Group setup, Ad Copywriting & Testing setup, Match Type setup, Extensions setup, Bids setup, Goal Tracking setup, Call Tracking, Ad Design (for display and remarketing campaigns), Negative Keywords setup, and Audience/In Market Targeting setup
Writing PPC ads is a balance of art and science. The ads need to be persuasive, yet informative, yet direct, all within very tight character limits. Luckily iShore has a team of experienced copywriters who have been writing PPC ads for years. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of.
If we’re running display campaigns, iShore will design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. Our ads are designed to be enticing and eye-catching, while still representing our clients’ brand.
The ads are only half the equation. To have meaningful PPC success, the ads need to drive users to a landing page that will convert them. iShore will help write, design, and develop best practices landing pages for your campaigns. We’ve formed our own landing page best practices based on years of testing different landing page formats.
iShore creates a custom dashboard report for each client. To start off, iShore imports in all historical data and then we update our main dashboard report every month. iShore reports on metrics in plain english. We pride ourselves on reporting in the language of your business (leads, sales) and we don’t try to mislead you with vanity metrics. We provide and review reports with clients on a monthly basis. That said, you’ll always have full access to your account and can log in at any time to review metrics.
It’s critical that we’re constantly communicating with our clients about the status of their PPC campaigns. Therefore, we schedule weekly (or monthly) calls/meetings to provide status updates. The size of the campaign and budget will determine if a weekly check in is required, or if a monthly check in will do.