Use our iShore services to improve your sales and marketing ROI. We have the most comprehensive business records that will help you zero in on your prospects more effectively and efficiently. Our sales solutions can help you identify new prospects as well as find opportunities among your existing customers.
With iShore Software Solutions, you gain access to a roster full of sales and marketing experts that include executive-level sales and marketing leadership, skilled Account Executives, expert Marketing Strategists and seasoned Sales Development Reps (SDRs).
Access to a full team of seasoned professionals fosters efficiency and ensures results at lower costs than hiring, training, and retaining an internal sales and marketing team.
The world of sales and marketing has evolved rapidly over the years. Consumers now have more buying power, more access to information, and more control over the entire buying cycle. That means salespeople need to adapt as well. Pushing a quick sale on a disinterested consumer is no longer going to work. Instead, you need to learn the ins and outs of the inbound sales methodology.
By analyzing a buyer’s digital behavior during the awareness and consideration stages of the buyer’s journey, the smart inbound salesperson will be able to craft a helpful, personalized sales approach for each individual.
Outbound sales encapsulate the classic nature of corporate selling where sales professionals initiate and drive customer engagement. In outbound sales, the seller actively seeks a potential buyer, then reaches out to the prospect via cold calls and emails, strategically moving the prospect towards a purchase decision through a process of follow-ups, demos, negotiations, and close attempts.
In contrast, inbound sales rely heavily on marketing to execute various campaigns — such as content marketing and search engine optimization — that are designed to move potential buyers into initiating the engagement themselves by calling, filling out a form on your website, posting a direct message on social media, or sending an email inquiry.
Lead generation is the process of generating consumer interest for a product or service to turn that interest into a sale. In online marketing, this typically involves collecting a visitor’s contact information (called a “lead”) via a web form. Lead generation is a core part of the sales funnel for many B2-B companies since their products can cost thousands of dollars and web visitors are less likely to buy their product or service directly from the website.
A CRM system gives everyone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.
CRM can help companies of all sizes drive business growth, and it can be especially beneficial to a small business, where teams often need to find ways to do more with less.