Web Analytics Services

Web analytics is a critical component of every online business that wants to improve the efficiency of its marketing and commercial operations. We at iShore can assist you in determining the behavior of visitors to your website, as well as determining and analyzing the most successful advertising channels for you.

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Web Analytics Services

To address these improvements, web analytics services are essential. A website may be a simple lead-generation tool for any organization or a large e-commerce gateway, depending on your marketing activities. Both must assess the website's legitimacy and usefulness. Website measurement has become a need in today's corporate climate. iShore is a web analytics firm with years of experience.

Our success in web analytics service is due to our use of industry-standard techniques such as consultation, planning, implementation, and optimization of analytics.

What is the purpose of analytics?

The list is infinite, but analytics are needed if you use any of the following strategies in your digital marketing strategy

  • Search Engine Optimization (SEO)

  • Pay-Per-Click Marketing (PPC)

  • Comparison Shopping Engines (CSE)

  • Affiliate Marketing

  • Mobile Marketing

  • Online Reputation Management

  • Link Building

  • Email Marketing

  • Social Media Optimization

  • e-Commerce

Generally, We Provide These Types Of Raw Data In Your Web Analytics Report.

1. Web traffic  The total number of incoming and outgoing website users in a given

2. Views The number of times a certain website has been downloaded

3. Clicks The number of times a source was pressed

4. Unique visitors First-time visitors to your website per day, per week or month

5. Bounce rate The number of users who exit the site easily without engaging, as seen often in Google Analytics, contributes to the bounce rate.

6. Conversion rate The percentage of users who make transactions on your site, sign up for emails or subscribe to a subscription

7. Organic traffic Visitors who arrive at the website via a search engine rather than through social media or other blogs

8. Direct traffic Visitors who arrive at your website by going straight to your URL rather than using a search engine

Why Web Analytics Is Important

  • There’s an old business adage that whatever is worth doing is worth measuring.
  • Website analytics give information and statistics that may be utilized to improve the website's user experience.
  • Understanding consumer behavior is also essential for improving important conversion metrics on a website.
  • You can also use website analytics to precisely track the efficacy of your internet marketing operations and use that information to influence future efforts.

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