Dynamics 365 Marketing

Your sales team needs more than traditional sales force automation to respond to today’s unpredictable selling environment—rapidly changing buyer preferences, sudden changes in business outlook, and fast-moving competitors. Dynamics 365 Sales is an adaptive selling solution that helps your sales team navigate the realities of modern selling. At the center of the solution is an adaptive, intelligent system—prebuilt and ready to go—that actively monitors myriad signals and distills them into actionable insights.


Dynamics 365 for Marketing

With Dynamics 365 for Marketing, you can maximise budgets with connected marketing tools that segment contacts, measure campaign results, increase lead quality and more.

Create more

Spending too much time on marketing admin?

Work smarter using fully embedded marketing processes within the Dynamics 365 interface

Improve collaboration

Do you need to better align activities with sales?

Track each email event in Dynamics enabling sales to quickly identify the top campaign prospects.

Increase Engagement

Are you looking to better target your messages?

Use complete relationship data in Dynamics 365 to create personalised, engaging content.

Microsoft Dynamics 365 overview

Dynamics 365 Marketing is a marketing automation application that helps turn prospects into business relationships. The app is easy to use, works seamlessly with Dynamics 365 Sales, and has built-in business intelligence.

What is Dynamics 365 Marketing?

Dynamics 365 Marketing is a state-of-the-art marketing automation tool that helps turn prospects into long-term business relationships. The application helps companies deliver personalized communication messages, create detailed customer journeys, increase lead generation and make informed decisions. Furthermore, it connects sales and marketing for a cohesive strategy that maximizes return on investment and brings better overall results.

To find out more about Dynamics 365 CRM solutions we offer, such as Dynamics 365 Sales, please visit our CRM apps page.

What is CRM Marketing?

On a basic level, CRM pulls together customer data and documents into a single centralised location so that stakeholders within the business are able to access and manage it.

Personalise Communications

With the Dynamics 365 for Marketing app, you can create personalised emails that are rich in context. Drive conversion rates and make sure your prospects are engaged by providing one-to-one communications which adapt based on user behavior.

Build Nurture Campaigns

Nurture campaigns might last a week, or several weeks – with actions being triggered as recipients respond and interact with your emails (or not, as the case may be). Lead nurturing helps you to build relationships with your customers by making it possible for you to send small, but highly relevant communications.

Multi-Channel Campaigns

Be where your customers are and execute coordinated campaigns across a combination of channels. From email through to mobile, direct mail or in-store, enable your customers to take action using the channel of their choice.

Design Emails

With a simple to use drag and drop editor and 50+ email templates which can be personalised, Dynamics 365 for Marketing provides a simple way for you to communicate with clients and prospects. Adjust the layout by cloning, customising or reordering blocks, or place further blocks for text, images, dividers, buttons and other components.

Build Landing Pages And Forms

Quickly build landing pages and web forms for campaigns using simple drag and drop functionality. You can also easily combine both by adding a form to a landing page, for example, a gated landing page.

Lead Scoring

The Dynamics 365 for Marketing app allows multiple lead scoring models to be applied concurrently whereby several factors will determine the sales readiness of leads. For example, one model could be based on a specific target profile e.g. business owners in the UK while another scoring model could be focused on interactions.

Why is it Important?

Most of the time, the leads do not get converted. You are often left clueless about it. At iShore, Marketing automation helps you re-engage with the leftover leads for an improved conversion.

How we do it?

Because marketing automation works in sync with the demands of your firm, make sure to choose the right software.
Our strategy guides you in choosing the right software based on increase in sales and opportunity, lead generation and revenue creation. An integration with your CRM is a necessary function your software must perform.

  • Analysis

    A registration process is carried out to assemble information about the users. The customers’ profiles are tallied with your target audience list to get qualified leads that can be added to your mailing list. The demographic features of target audience depend on- age, occupation, purchase behavior etc.

  • Documentation

    Categorization and scoring of your leads is done for priority based on the behavior and attributes of the users. After that, a content calendar is created to check the regularization of your emails according to schedule.

  • Transparency

    The well prepared content calendar is created to check the email workflow of the next chain of actions to be taken for each category of leads. Evaluating the software periodically to ensure that its smoothly and effectively.


Pricing for Business Central is priced on a per user per month subscription basis to offer you flexibility and scalability. Add and remove users as your organization expands and contracts.

  • $ 70
    / mo
    Dynamics 365 Business Central Essentials
  • $ 100
    / mo
    Dynamics 365 Business Central Premium
  • $ 8
    / mo
    Dynamics 365 Business Central Team Members