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An offshore Content Marketing Specialist is responsible for creating and publishing engaging content across various digital channels to promote a brand, increase its visibility, and generate leads. Here are some of the key responsibilities of a Content Marketing Specialist:
Work with the marketing team to develop a comprehensive content marketing strategy that aligns with the company's goals and target audience.
Create various types of content including blog posts, whitepapers, case studies, infographics, videos, and more.
Develop and execute a plan to distribute content across various digital channels, including social media, email, and the company's website.
Optimize content for search engines by conducting keyword research, using meta tags, and following best practices for on-page SEO.
Monitor the performance of content marketing campaigns and report on key metrics such as website traffic, engagement rates, and conversion rates.
Build relationships with key influencers and media outlets to increase the reach of the company's content.
Collaborate with other teams within the company, such as product and sales teams, to ensure that content aligns with overall business objectives.
Keep up-to-date with industry trends and developments to ensure that content remains relevant and timely.
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