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Our offshore Influencer Marketing Specialist is responsible for developing and implementing influencer marketing strategies to promote a brand, product or service. Their key responsibilities include:
They research and identify influencers that align with the brand's values and target audience.
They develop relationships with influencers and collaborate on campaigns, negotiations and content creation.
They develop strategies for influencer marketing campaigns and ensure they align with the overall marketing plan.
They manage influencer campaigns, including timelines, budgets, and reporting on the results.
They measure and analyze the performance of influencer marketing campaigns to determine their impact on the brand's goals.
They stay up-to-date with the latest trends in influencer marketing and continuously explore new and innovative ways to use influencer marketing to achieve business objectives.
They work closely with internal teams, such as marketing, PR, and social media, to ensure that influencer marketing campaigns are aligned with the overall marketing strategy.
They ensure that influencer campaigns comply with relevant advertising and disclosure regulations.
They manage budgets for influencer campaigns, including negotiating rates with influencers and tracking expenses.
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